MEDIA SKILLS
Media is a willing partner, looking for stories with a "difference." What does your product or service do? What changes does it bring about? Many times companies, executives, and managers shy away from media—the exposure is uncomfortable, it could make us look bad, and risks trump gains. Yet, when 'real people' tell the story in a way that dramatizes how your product or service change lives in business or personally, news media gives your company credibility; it's not just PR.
This seminar is designed to help team leaders, product managers, researchers, engineers, and clinicians involved with product launches, technical innovations, or major changes in customer service/sales gain insight in working with the media and learning how to get their story told. To enhance your career advancement, it is important to understand the media and be able to turn opportunities into professional success. Through group discussion, videotaped exercises and professional lecture and critique, you will:
- Learn how to present (tell, show) in an engaging, compelling way.
- Understand the reporters agenda.
- Develop the story about your product or service.
- Discover preparation strategies for successful media interviews.
- Know the value and differences of television, radio, print, and bloggers.
- Learn skills to keep your media presentation focused.
Updated: Friday 18 May 2007